CHALLENGE
Barclays wanted to promote their range of specialised accessible services but their regular stock image libraries were not offering a diverse range of options.
INSIGHT
Representation of accessible services in the financial industry was often tackled in a metaphorical or stereotypical way. We found that there was a huge range of reasons why a customer may require special services and one stock image was not going to speak to them all.
SOLUTION
We developed a suite of images using real Barclays’ customers using real Barclays’ services to create much more authentic images. We wanted to put Barclays’ wide range of accessible service at the heart of every day scenarios.