Creative strategy + Art Direction
CHALLENGE
Beefeater Gin were launching their second fruit-flavoured Gin, however the market had seen a shift since the launch of the first gin in their series. There was now a much bigger demand for healthier beverages, low-ABV drinks and generally lighter serves. We needed a strategy and style that could embody our playful brand whilst appealing to this new consumer need.
SOLUTION
We developed a drinks strategy that focussed on fresh, light flavours and used crisp, bright styling to bring the drinks to life. To create a unified look and feel for all of our assets we developed a miniature brand-world including key textures, colours, materials and glassware. Our final assets were used across a range of platforms including social, digital, e-commerce and OOH.
Photography – Rob Lawson
Drink Styling – Tara Garnell