CHALLENGE
Chivas Regal was launching its new partnership with the NBA in China – one of their largest markets. They wanted to create a series of engaging videos that could be used across a range of platforms as well as being used during the games themselves.
CONCEPT
The concept needed to visually marry the thrills of the NBA with Chivas’ new serves and products. We chose to focus on the moments of the game that were steeped in high drama and celebration to create an exciting crescendo.
RESULT
A series of CGI films that were completely adaptable for individual games. These short videos played alongside the NBA Championships in China on TV, online and during stadium games.