CHALLENGE
The red milk chocolate box was a national favourite, but Lindor had a lot more flavours to offer. To promote their diverse range, as well as to grow their following online, Lindor wanted to up their content game.
SOLUTION
A suite of super-stylised product posts that matched each product to a specific ‘moment of bliss’.
Every image was curated around a special moment in our target consumer’s life. We then asked viewers asked to tag the friend that would like the moment most, in order to win boxes of each individual flavour.
RESULTS
Lindor’s Instagram following increased by 15% over the 6-week campaign period.