CHALLENGE
MoneySuperMarket’s new app enabled consumers to save money by switching financial services. Financial comparison sites were not a new thing, but not many competitors could offer the convenience of an app at your finger tips.
INSIGHT
When consumers saved money by using the app, they didn’t feel like they’ve saved money, they feel like they’ve earned it! It was like suddenly finding new money in your back pocket, money they could now spend on fun treats instead of boring chores.
SOLUTION
We invited consumers to ’Zap Your Bills into Thrills!’ A simple and memorable message that was brought to life in series of super short, playful animations which were featured on Youtube, Facebook and Instagram.
Animation – Andres Clerc